For the many self-employed African tailors who dress men and women who cannot afford to purchase imported clothes at retail stores, to the crafty artisans who capture the imaginations of tourists with uniquely crafted jewelry, there is no question that the success of the African fashion industry has a direct correlation to their well-being and livelihood.
And for those enterpreneurs looking to capitalize on the global (mis)appropriation of ‘African fashion,” all eyes are on the continent; indeed, anybody tuned into fashion knows that the “African aesthetic” is not only tipping into the mainstream, it is in vogue.
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