Western Union (NYSE: WU), a leader in global payment services, today announced a new promotion for customers sending mobile money transfers to M-PESA subscribers in Kenya.
Customers who tell at least three friends and family members through a qualifying referral about the Western Union® Mobile Money Transfer service from the U.S. to Kenya will receive a coupon for a
$0-fee* transaction. To qualify for the coupon, U.S. customers must “tell a friend” through www.westernunion.com/mpesa using e-mail, Facebook or Twitter. The promotion runs until Sept. 7, 2012.
Western Union continues to expand its Mobile Money Transfer service to M-PESA subscribers in Kenya. Today, consumers can send money directly to the mobile “wallets” of Safaricom M-PESA subscribers in Kenya from nearly 170,000 Western Union Agent locations in 91countries and territories, including the U.S. This “cash to mobile” service to Kenya is the first service of its kind in the world.
The service operates on Western Union’s worldwide network and trusted global “hub” for processing cross-border remittances. It also builds on the unprecedented success of M-PESA, a mobile money transfer service in Kenya offered by Safaricom that has attracted nearly 15 million customers since its launch in 2007. Funds are delivered directly to M-PESA subscribers and are usually available in minutes.
To learn more about Mobile Money Transfer and to receive the fee-free coupon, visit www.westernunion.com/mpesa [2].
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