Bongo flava time in downtown Minneapolis as Diamond concert beckons

Friday, July 22, 2016
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One of Tanzania’s most decorated musicians, Diamond (Nasibu Abdul Juma), takes the stage in downtown Minneapolis on Saturday, July 23 at the C’est La Vie across from Target field. It is the location formerly called the Azul Nightclub. The local promoter is veteran Nigerian-American, Larry B.

He is a Bongo Flava artist. Bongo flava is the name given to Tanzanian hip hop music which took root in the region in the 1990s. When listening to it, you can hear a fusion of American hip hop, Afrobeat, R&B and traditional Tanzanian musical styles like Taarab.

Bongo comes from the Swahili word Ubongo which means brain with flava , the preferred streetwise way of saying flavor.

He has won numerous musical awards in Africa, ranging from the top rated Channel O Awards to MTV Europe Awards, with the list of awards easily filling up a page.

The freeing up of the radio waves in Africa and especially in the Eastern and Southern Africa region has seen a blossoming of local music and Bongo Flava has become a mainstay in the region. Some radio station in Kenya, Uganda and Tanzania are constantly playing Bongo Flava and the rise of musicians such as Diamond have taken advantage of the new reality.

At Saturday’s concert, Minnesota’s top East African DJs, Dennis (Tanzania), Shortlegg (Kenya) and Nideh (Kenya) will be at DJ booth.

If you plan to go:

Diamond Live in Twin Cities

Date: Saturday, July 23, 2016 @ 9:00 P.M.

Location: Club C’est La Vie (aka Azul Nightclub), 400 3rd Ave N, Minneapolis, MN 55401

Tickets: or for phycial tickets call Larry B @ 818-284-1072.

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About Tom Gitaa

Tom is the President and Publisher of Mshale and chair of the Minnesota Multicultural Media Consortium (MMMC). As Mshale founder, he did a lot of the reporting during the humble beginnings of the newspaper. While he still does the occasional reporting, he now concentrates on the publishing side of the news operation.Tom was also the original host of Talking Drum, the signature current affairs show on the African Broadcasting Network (ABN-America), which was available nationwide in the United States via the DishNetwork satellite service. On the show, he interviewed Nobel laureates such as 2004 Nobel Peace prize winner, Professor Wangari Maathai, the first woman from Africa to win the peace prize and heads of states such as the president ofВ  The Gambia, Yahya Jammeh at State House, Banjul. Tom has previously served in the board of directors of Global Minnesota, the sixth largest World Affairs Council in the United States. He has also previously served as President of the Board of Directors of Books for Africa, the largest shipper of donated books to Africa and. He sits on the board of the United Nations Association.